Merlin Entertainments

Business Development Manager - Asia

Job ID
2024-5456
Brand
Merlin Entertainments - Corporate
Employment Type
Full-Time
Location
SG-Singapore

What you'll bring to the team

 

 

 

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a Business Development Manager to join our Trade Department on a Full Time Permanent basis. The role will be based in our Singapore, Madam Tussauds office, with a hybrid element for those looking for more flexibility.

 

JOB PURPOSE

  • To deliver volume, Revenue and Yield targets to achieve Trade Sales performance for Madame Tussauds Singapore  
  • Develop sales strategies for key regional accounts/Online Travel agents, delivering mutual sales and marketing benefits across the Asian region
  • Liaise with key OTAs to develop and implement online marketing campaigns throughout the year to drive brand awareness and increase sales conversions
  • Owning the Trade reporting for the region to effectively communicate Strategic Partner performance, insights and plans
  • Work with the Regional Trade Sales Director and key stakeholders to establish and execute a robust trade plan to deliver key Southeast Asian market including Vietnam, Philippines and Indonesia
  • Represent key Asian sites at all relevant Trade Shows as required to suit the business needs
  • Process all travel trade contacts and new travel trade account applications as per finance process
  • Work closely with the Operations and Super User Teams to ensure all Trade promotions are briefed and set up efficiently
  • Manage and host all key Famils to support Madame Tussauds Singapore
  • Working with the Regional Trade Sales Director to approve contract and commission terms including the distribution of rates and report on forward bookings
  • Act as the main point of contact for any travel trade enquiries
  • Build strong relationships within the travel trade & hospitality industry

 

 

Qualifications & Experience

  • Proven experience within Tourism and Travel Trade Industry
  • Educated to degree level or professional qualification equivalent.
  • Marketing and/or sales experience
  • A clear understanding of the Singapore and South East Asian markets, competitors, hospitality, and travel trade environment is also essential to the success of this role.
  • The ability to network and influence across the leisure, tourism, and business sectors.
  • Proven ability to manage cross-functional programmes effectively
  • Proven ability in a B2B sales environment
  • Creative thinking.
  • Attention to detail.
  • Data management with analytical and report writing skills.
  • Proficient in written and spoken English and another South East Asian language is an advantage
  • Strong interpersonal skills and being able to adapt style to different environments
  • Budgeting and financial management experience
  • This role supports a number of regions; flexibility in working hours to meet relevant time zones
  • Requires travel in the APAC region, twice a quarter

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include discretionary company bonus, volunteer leave, flexi-benefit program, comprehensive health and medical insurances, Merlin Magic Passes and Enjoy the Ride Passes which gives you and your friends and family free admission to our attractions worldwide (conditions apply); as well as employee discounts on Merlin retail shops and hotels (including Legoland Park Hotels). 

 

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

 

Posted Salary Range

Competitive

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