
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun, in smiles, shrieks and spine-tingles, in memories, in magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
As Trade Account Manager, you’ll drive growth by managing a portfolio of trade and hotel accounts, fostering new sales leads, and delivering top-notch service to existing partners. Your role centres on building strong relationships with Tier C & D trade partners, collaborating with finance, operations, and senior account managers, and working closely with the Head of Trade and the trade sales and marketing team. Together, you’ll hit sales targets and expand Merlin’s market share across Europe.
Main Responsibilities
Commercial
- Assume direct ownership of up to 50 regional accounts and oversee associated deliverables.
- Provide desk-based sales support to senior account managers and their clients.
- Deliver exemplary customer service and after-sales support to trade partners, addressing any queries or issues to ensure smooth booking processes and resolution of sales and finance queries.
- Collaborate with the Head of Trade Sales to develop a territory sales plan that is market-specific and supports attraction event-led activity.
- Monitor and evaluate weekly, monthly, and annual trade sales for the client portfolio.
- Discuss and implement approved tactical sales activities with the Head of Trade Sales to align accounts with budget expectations.
- Manage cost of sales and develop commercial efficiencies through the implementation of approved pricing and commission negotiations.
- Develop innovative marketing opportunities through existing clients to support sales growth and the advancement of account status.
Communication
- Report weekly sales activity to an agreed format on behalf of their accounts to the Head of Sales, reflecting on particular wins and challenges and forecasting potential changes to deliverables.
- Collate a monthly sales return based on supplied analytics focusing on key and regional accounts and territory
- Act as a conduit between the marketing function and the key clients ensuring all product and attraction information is delivered in an appropriate and timely way
- Represent Merlin Entertainments in any appropriate and approved industry or partner events
- Deliver client product training and presentations to support third party knowledge and sales development
Resource Management
- Effectively manage time to meet the regional requirements of the role while ensuring its sustainability.
- Respond promptly to all internal and external correspondence.
- Manage personal expenditure, ensuring it aligns with business needs and budget constraints.
- Execute marketing activations focusing on core messages and distribution channels, as per the pre-defined campaigns.
- Collaborate with Sales Support Executives and Ticketing and Merchandising Managers to ensure Accesso merchandising is current and accurate. #LI-SB2